Herzlich Award
ITEC 2020 Virtual Edition

Sept. 8-18, 2020

Herzlich Award

The Harold Herzlich Distinguished Technology Achievement Medal recognizes those innovators, who through persistence and dedication, have advanced a paradigm shift in tire manufacturing, tire reliability or performance. Many innovations are quietly reaching the factory floor and so it is the goal of ITEC to seek out individuals who go beyond abstract concepts and have been able push the evolution of tire manufacturing towards products that satisfy increasing expectations and demands.  

This award seeks to recognize an individual:
  • Whose innovation(s) has advanced a paradigm shift in tire manufacturing, tire reliability or performance; or created an innovation in rubber in general, as long as it also benefits the tire industry. This could encompass materials, technology, processing and any other aspect of the rubber-tire industry.
  • Whose innovation(s) has created a significant impact on the application side of the innovation equation
  • Whose innovation has led to a substantive or major change, rather than an incremental one
The nominee must be able to present a technical presentation during a virtual session on the innovation(s) and/or ongoing advances that earned he or she the award.  

Nominations for the 2020 Herzlich Award are now closed.

All nominations will be reviewed by the judging committee:
  • Jim Popio, Vice President, North America, Smithers Materials Science and Engineering Division
  • Bob McNabb, National Sales Manager, Rubber Plants, Zeppelin Systems USA
  • John Dick, Technical Editor of Rubber & Plastics News
  • Larry Evans, Retired Research Analyst for the National Highway Traffic Safety Administration and Co-Chair of ITEC and ITEC In Focus
  • Harold Herzlich, CEO of Herzlich Consulting and Chairman Emeritus of ITEC

The winner will receive:
  • The Harold Herzlich Distinguished Technology Achievement Medal
  • A $1,500 honorarium 


Herzlich Award Winner 2018

In 2018, the Herzlich Award was presented to Steve Cron, co-inventor of Michelin's Tweel technology, which re-imagined the tire with a built-in wheel made of polyurethane.

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