The Harold Herzlich Distinguished Technology Achievement Medal recognizes those innovators, who through persistence and dedication, have advanced a paradigm shift in tire manufacturing, tire reliability or performance. Many innovations are quietly reaching the factory floor and it is the goal of ITEC to seek out individuals who go beyond abstract concepts and have been able push the evolution of tire manufacturing toward products that satisfy increasing product expectations and demands.

This award seeks to recognize an individual:

  • Whose innovation(s) has advanced a paradigm shift in tire manufacturing, tire reliability or performance; or created an innovation in rubber in general, as long as it also benefits the tire industry. This could encompass materials, technology, processing and any other aspect of the rubber-tire industry.
  • Whose innovation(s) has created a significant impact on the application side of the innovation equation
  • Whose innovation has led to a substantive or major change, rather than an incremental one

The nominee must be able to present a technical presentation during a virtual session on the innovation(s) and/or ongoing advances that earned he or she the award.  

Nominations for the Harold Herzlich Award 2022 will open in due course.


Past Winners


Industry veteran Walter Waddell was presented with the award during the ITEC 2020 Virtual Edition. Waddell had a long career in the tire industry at Armstrong and Pirelli, and then was long-time technical editor of Rubber & Plastics News and conference program chair for ITEC. Read more





During ITEC 2018, the medal presented to Steve Cron, co-inventor of Michelin's Tweel technology, which re-imagined the tire with a built-in wheel made of polyurethane.