Ask the Expert
ITEC 2020 Virtual Edition

Sept. 8-18, 2020
Once you have registered for the virtual event, you will be sent an email from with your login details for the virtual event site. Please allow 24 hours between completion of your registration and receipt of your login details.

ITEC 2020 Ask the Expert Series
ITEC Virtual Ask the Expert is a series of live, interactive and engaging conversations with the experts addressing hurdles we are facing with the current business environment. An Ask the Expert livestream will be offered daily at 12pm ET (with an additional 1pm session on Sept. 9) and attendees will have the opportunity to engage with experts in the tire manufacturing industry and have their pertinent questions answered live.

Do you have a question for the experts? Send your questions in advance to

ITEC Ask the Expert Agenda

Week 1

Sept. 8, 2020 | 12:00pm - 12:30pm ET | Steelastic 
360° Bead-Apex Inspection System
Speaker: Bob Irwin, Business Development Manager, Steelastic
Bob Irwin

Steelastic is introducing a revolutionary inspection system that analyzes both sides of the full circumference of bead apex assemblies. This results in a full 360° inspection of 12 critical integrity tests. Now tire manufacturers can be fully confident in the quality of beads being used at their tire building equipment. Live Q&A to follow after the presentation.

Sept. 9, 2020 | 12:00pm - 12:30pm ET | ERIEZ
Five Keys to Improve Metal Detector Performance
Speaker: Ray Spurgeon, Product Manager - Metal Detection, ERIEZ
Ray Spurgeon

This presentation will examine balanced coil metal detectors, what influences them and how to improve the reliability and repeatability. Live Q&A to follow after the presentation.
Eriez Ask the Expert

Sept. 9, 2020 | 1:00pm - 1:30pm ET | Bartell Machinery
Transformative Opportunities In Production System And Machinery Design
Speaker: Mike Hovey, Global Sales Manager, Tire, Bartell Machinery
Mike Hovey

The impact of technologies such as the Internet of Things (IoT), advanced robotics, and additive manufacturing in industrial environments are influencing the future of industrial machine design. The ability to engineer innovative new production systems that can apply machine data, leverage advanced materials, and further integrate robotics can allow for new levels of competitive manufacturing to be realized. Through the design, integration, and implementation of these technologies into modern production machinery process design, production quality, efficiency, and safety will experience a positive transformation.

Sept. 10, 2020 | 12:00pm - 12:30pm ET | Harburg Freudenberger 
Are You Ready For “Sustainable” Tire Production?
Speakers: Kevin Rolfe, Vice President Sales Curing Presses, and Ian Wilson, Vice President Sales & Marketing / Member of the Board of Management, Harburg Freudenberger

Kevin Rolfe and Ian Wilson
This presentation will discuss how HF Group is managing the Covid-19 crisis, so that their customers are minimally affected. Short product overviews will be presented specifically related to optimizing the return-on-investment through cost reduction and will be followed by a lively Q&A.
HF Group Ask the Expert

Sept. 11, 2020 | 12:00pm - 12:30pm ET | L&T Rubber Processing Machinery 
New Gen Hydraulic Presses
Speaker: Mr K. Ganesh Raja, Engineering Manager Hydraulic Tire Curing Presses, L&T Rubber Processing Machinery

L&T Ask the Expert

Week 2

Sept. 14, 2020 | 12:00pm - 12:30pm ET | Matthews Marking Systems
Marking and Coding For Tire and Rubber
Speaker: Andrew Braham, Business Development Manager, Matthews Marking Systems

Andrew Braham

Matthews Marking Systems

Sept. 15, 2020 | 12:00pm - 12:30pm ET | Lanxess
Sustainable Solutions for High-End Tire Production
Speaker: Dr. Paulo Porta, Global Application Technology – Auxiliaries, Rhein Chemie Business Unit, Lanxess

Lanxess Ask the Expert

Sept. 16, 2020 | 12:00pm - 12:30pm ET | NETZSCH
A New Coupling Technique: DiPLEXOR - The Simultaneous Dynamic Mechanical and Dielectric Analyzer – For Monitoring the Damage Development of Static Sealing Elements
Speaker: Dr. Horst Deckmann, Business Field Manager Rubber & Tire, NETZSCH Analyzing and Testing

Horst Deckmann

Sealing elements are used in technical applications to prevent mass transfer between two components or coupled volumes. The sealing elements undergo continuous changes in operating and environmental conditions. They are subject to natural, thermo-oxidative or mechanical aging processes. Consequently, there might be a requirement to substitute the seals after a certain time. In other words: Living time is a problem. Exchange in time is mandatory to avoid a leakage damage at reasonable costs. Early exchange means shorter periods and higher expenses. Simultaneous DMA and DEA is monitoring the damage status of the sealing element. This presentation on a new coupling technique will be followed by a lively Q&A.

Netszch Ask the Expert

Sept. 17, 2020 | 12:00pm - 12:30pm ET | Cimcorp
Automation from Semi-Materials to Curing
Speaker: Don Heelis, Sales Manager, Tire & AGV Systems, Cimcorp Automation
Don Heels

Bringing all the necessary components together to assemble green tires, and getting those green tires to the right curing press at the right time, can be challenging with manual processes. In this Ask the Expert session, Don Heelis, Cimcorp’s Sales Manager for Tire Automation Solutions, will demonstrate key ways to automate semi-materials through to the curing area of a tire manufacturing plant. Live Q&A to follow after the presentation.

Cimcorp Ask the Expert

Sept. 18, 2020 | 12:00pm - 12:30pm ET | GBS
GBS Tire Tread Labeling – The Next Generation of On-Demand Technology
Speakers: Bruce Addison and John Lane, Senior Account Executives, GBS
Bruce Addison and John Lane

GBS Ask the Expert

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