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Based on input from our Aftermarket Advisory Council, we are looking to
develop the aftermarket educational program around the following categories and topics.

If you are interested in making a presentation on any of the following topics or have an idea on an alternative presentation, please click here for more information.

To view the ITEC 2010 Aftermarket program, click here.

Here is a glimpse of the topics we are considering for ITEC 2012

The Changing Tire Distribution Model
The future of the small independent tire dealer
Competition from auto dealers, body shops and others
Mergers and acquisitions

On-Line Marketing Trends
Best ways to utilize the Web
Committing to making social networking work for you
Smart phone consumer usage
How to recover data if you lose it
Marketing through the Internet

Business Management
Succession planning
Marketing to women customers
Selling automotive service to women
Health care issues
The impact of lifting the China tariffs in September 2012:
How Chinese tire makers plan on recapturing the market?
Hiring and firing practices
Do incentives work?
What is the tax advantage of upgrading your dealership?
What's your business worth?
What types of compensation packages work best?
Employee benefits
Do you know your shop's profit margin?
Inventory management
Fraud from the small business perspective
Finding, keeping and motivating technicians, employees
The effect of pending national elections on small businesses

Training
The expanded role of the service manager
Answering the telephone
Dealing with tough customers
Keeping customers informed about status of their repair
Outstanding customer service
Technician certification
Proper tire repair
Dealing with sticker shock
Getting the right tire at the right price
Catalytic converter training
Working with hybrid cars

Green Issues
What are the opportunities for dealers to have electric recharge stations?
Wal-Mart and Walgreens' strategy for recharge stations
Selling green tires
How to make your dealership "green"
How do you go about getting your "green dealership" certified?
Selling fuel-efficient tires

Innovative Ways of Marketing Your Dealership
Post card mailings to remind customers of services and due dates
Upgrading your showroom
How to use grass-root events such as racing
Car care clinics for women
Ways to make your dealership "customer friendly"

Wholesaler Issues
Using GPS systems for better routing and tracking
Warehouse management systems
Materials handling systems
Racking systems
Delivery trucks - what's best for your operation?
How to service your customers better
Small dealer inventory management
Evaluating wholesaler/marketing groups
Ways to reduce costs
Fleet inventory management

Automotive TPMS
What kind of tools do I need to buy
Resetting TPMS every time you rotate tires
Universal replacement gauges
Training Issues

Commercial Tires
Safety issues
Improper re-installations
Emergency repairs
Shifting markets
Trends in the trucking industry
Commercial truck and trailer tire deficit
Common mistakes technicians make
Specifying, purchasing service trucks
How to run a cost/mile fleet maintenance program
Maintenance services to offer fleets
How to read misalignment conditions
What are the future developments in truck tires
Truck tire and wheels servicing dangers
Retreading

Add-On Profit Opportunities To Bring In More Business
Batteries
Aftermarket/custom wheels
Nitrogen inflation
Tire storage

Other Tires
Pneumatic and solid industrial tires --Where is the market going?
Opportunities for dealers in selling industrial tires
Low-profile farm tires
Winter tires
Trends in the mining and construction industries